Activations

Rakhi Bot

I came up with a Rakhi gift generator over WhatsApp. The user, on answering a series of questions about their sibling, would be suggested a gift from the Zepto app.

Girlfriend's Day

An easter egg activation on the Zepto App, where searching for keywords like makeup, flowers, and perfumes led people to landing pages with cheeky reminders for boyfriends about Girlfriend's Day.

Project Modak: Meta case study!

We leveraged WhatsApp's payment feature to help customers browse and order their Ganesh Chaturthi essentials without switching between apps.

1/1

1/3

1/1

Social Media

Rage Coffee

I worked on social media concepts for Rage Coffee. This included topical content, moment marketing, campaign creatives, Brand IPs, and day-to-day social media hygiene.

Skippi

I wrote a bunch of scripts for Skippi's Instagram and Youtube channels. These videos were reminiscent of childhood and the beloved 'chuski' we've grown up with.

1/4

Performance Marketing

Rage Coffee

I made Performance Marketing creatives for Rage Coffee in the form of Google Ads and Emailers

At Hunch, I combined creative video and text based hooks with the brand's USPs to create performance ads.

1/6

Scriptwriting

MathCo

For MathCo. I wrote explainer scripts that broke down complex topics into bite sized bits.

PolicyBazaar

I directed and wrote a bunch of videos on health insurance FAQ’s for PolicyBazaar for Youtube Shorts and Instagram Reels

Campaigns

Rage Coffee

I have contributed to product launches, disruptive campaigns, and even guerrilla marketing for brands like Rage Coffee and Now and Me

India Drinks Rage Coffee

This campaign was to celebrate the offline move of D2C giant Rage Coffee through the idea of every Indian state drinking Rage Coffee

Now & Me

I have contributed to product launches, disruptive campaigns, and even guerilla marketing for a mental health startup - Now and Me

1/3

Voiceover

Boston Consulting Group

I lent my voice for 7 BCG Videos for their campaign on Tuberculosis Awareness in Hindi. These vaccine explainer videos were played across screens in rural hospitals and clinics to inform and educate people about the TB vaccine.