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Resume

Senior Copywriter

Hunch | Jan 24' - Present

  • Developed copy for Meta/Google Ads, UX, Push Notifications, App Store content, and social media

  • Implemented cohort-based communication via push notifications, resulting in a 2.5x increase in CTR, with top-performing notifications reaching 8-12% CTR

  • Created hook-based, actionable scripts for performance marketing, enhancing script ideation and keyword performance

  • Executed tactical writing for App Store descriptions and ad headlines, using high-ranking keywords to boost visibility on App Store and Google Play Store

  • Led creator outreach programs, successfully negotiating and onboarding creators for brand ads

Creative Partner

Word Dogs Creative | May 23' - Dec 23'

  • Managed brand strategy for Rage Coffee and created content for social media, email marketing, performance marketing, packaging designs, e-commerce sites, and digital campaigns

  • Wrote ad film scripts and assisted in directing product launch ads

  • Conceptualised and developed scripts for YouTube India’s "Hit Pause and Report as Misinformation" campaign, creating 15-second videos to combat misinformation spread online

  • Created nostalgic promotional videos for Skippi, India’s first ice pop brand, highlighting product USPs for their socials 

  • Lent my voice for a set of 7 videos for Boston Consulting group for their Tuberculosis awareness campaign. These were played across screens in rural hospitals and clinics to educate people about the TB vaccine. 

  • Designed and directed scripts for Policy Bazaar, educating customers about health insurance FAQs

Strategy Intern

Word Dogs Creative | Dec 21' - Mar 22'

  • Developed social media concepts for Dabur Honey and Dabur Vita

  • Planned and scripted commercials for Dettol and Dabur Vita

  • Managed strategic communication for Dabur Vita on e-commerce platforms such as Amazon and Flipkart

  • Strategized marketing campaigns for Now & Me, Rage Coffee, and Dabur Vita

Advisory Board Member

Center for Mental Health Law & Policy | Nov 20' - May 22'

  • Served on the International and National Youth Advisory Board for The Global Mental Health Databank Project

  • Collaborated with researchers to guide study criteria selection, evaluate therapeutic components, and ensure representation of Indian youth in the Mind Kind Study

  • Co-designed the mobile interface of The Mindkind App, adhering to ethical and user-determined principles of data collection

  • Represented the Indian panel in the International Youth Panel, bridging solutions and addressing issues presented by both national and international teams

Education

Gujarat National Law University, Gandhinagar

May 2022

B.A. LLB

Accomplishments

  • Composed "Dancing Queen," published in Ice Lolly Review

  • Wrote "Love Stay," published in the anthology "Unread" by Platform for Artists

  • Won Advocate of the Year – Best Oralist Award at the Moot Court Competition, "Checkmate" (AIL Mohali)

  • Received Commendable Mention for the short story 'The Love I Couldn't Save' in the Wingword Short Story Prize by Delhi Poetry Slam

  • Honorable Mention from the Indian War Veterans Association for a poem on theWar of Liberation

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